Men’s apparel, unless decidedly Dual Gender, needs to blink masculine. Typically, men’s products lends itself to a more structured flat with straighter lines and more graphic and dynamic compositions but the movement in the garments can be messier. Typically, women’s products lend itself to a more organic flat with curved lines and simpler compositions. The shape and movement within the garments is usually softer, even if it’s menswear inspired. Context and accessories are key to telling the story quickly. It’s always interesting to see how our social constructs manifest themselves in our art and commercial marketing. I can work within those constructs, or am very happy pushing those boundaries, whatever is brand right and tells the story best.